There are high-profile advocates, including Royal Warrant-holding florist Shane Connolly & Company, which uses greener, sustainable floristry techniques.
And if these florists – often working on a grand scale, can create without the foam, so can the rest of us. For many, it’s a case of going back to old-school methods – chicken wire, pin frogs, moss and other supporting tricks.
"no floral foam” movement has gathered serious pace